How To Market Yourself As An Expert - 5 Quick 'Fixes'...

I’ve always been fascinated by the concept of ‘expert status’: how to again authority in any industry – and more importantly – how to make sure your audience sits up and takes notice of what you do.

Becoming the preferred choice can take time; it won’t happen overnight. However, starting today, here are several quick fixes to help position yourself as an expert in your industry, sector or niche:

1 – Use ‘badges’ of credibility

If you’ve joined a trade association, or you’re a member of an industry organisation, place their logos on your marketing literature, or at the very least on your website.

2 – Use ‘quality’ testimonials

Never underestimate the power of third party evidence. What someone else says about you, is far more compelling and persuasive than what you will ever say about yourself. By ‘quality’, I mean, testimonials that explain -- in detail -- the difference you made. Not the ‘I’d recommend XYZ Ltd, ‘cause they’re great!’, kind.

3 – Educate your market

This can be the key to your success. Write about the issues concerning your industry, sector or niche. Offer a specific insight. Not only will you educate your audience, but you will be associated with that education. So can you craft a white paper, report or even a regular newsletter?
Are there any industry specific websites that might allow you to contribute an article? Or how about posting a series of articles to article submission directories? Maybe start, or contribute to, a blog.

4 – Make more of your website

Make it obvious to anyone visiting your website that you are an expert, an authority. For example: do you have a product you can sell, do you have some educational material I can access e.g. articles, reports. No, not everyone will read everything, but it’s the perception that counts.


5 – Put yourself out there

Use a combination of offline and online activities. Look for opportunities to speak at local (relevant) business events, organisations or chapters. Similarly do a quick search online on your name, or company name. How often do you appear? Or maybe just as importantly, where do you appear?

Don’t forget, that if someone is thinking of engaging your services, they might decide to ‘Google’ you, to find out a bit more information. Imagine the credibility you would gain, it was quickly apparent that your ideas, thoughts and advice were seen to be all over the internet. If you’re not climbing up the search rankings, then start to work on this. How? See the points above.

So there you go; five quick steps to help market yourself as an expert. It’s a start, and remember, it’s all about perception.


If you feel you might benefit from some, dedicated, one-to-one help, then please visit the link below for further details:

www.maverickmarketingconsultancy.co.uk/consultancy.htm